Brand ID
Web Design
Art Direction
Original Culprit is a dynamic and empowering ladies gym-wear brand dedicated to providing stylish, functional, and high-quality activewear that inspires women to unleash their inner strength and confidence. We understand that fitness is not just about physical well-being; it's a lifestyle that encompasses mental and emotional wellness too.
Brand Identity
Spearheaded the creative direction and execution of product marketing campaigns for new launches, shaping a cohesive brand identity that resonated with Original Culprit’s community. Strategically developed and curated content for website and social media platforms, crafting compelling brand narratives that inspired engagement, loyalty, and ‘brand love’ among the audience.
